Monday, November 30, 2009

Made in America

http://www.zoom-in.com/media/graphics/blog/content/soprano_poster_season6B.jpg


I have never seen and episode of the Sopranos.  I actually was never allowed to watch it because my Italian father hated and still hates the way it portrays Italians.  He believes that it provides Americans with a skewed image of true Italian culture.  

So that being said my first quote that I am choosing to discuss is about the linguistics of this poster. 
 
"At the level of the literal message the text replies-in a more or less direct, more or less partial manner- to the question: what is it?  The text helps to identify purely and simply the elements of the scene and the scene itself; "

The words in this poster read "The Final Episodes- April 8, 9 PM" this is written in black letters and placed to the upper left.  Since the words are placed on the upper left it lets the reader know the information without distracting from the image.  It is important so it is seen.  However it does not take away from anything the actual image.  It answers the question of "what is it" by telling the viewer the information of it is the final episode and when it can be seen.  The next image that can been seen is "Made in America" which is written in red letters.  This is important because it helps communicate what the image us about.  First of in case anyone was confused this is taking place in America.  It is also signifying that there is some level of the American culture in the show.  It is also a comment on how not all things are made in America which lets you know that there is most likely another culture dealt with one that has a predominant affect on the culture because it is the only thing in the poster that has color.  
Onto the next part of the poster!

"Putting aside the linguistic message, we are left with the pure image"

The pure image of this poster is a man looking back at Ellis island and more specifically the Statue of Liberty.  Knowing the City and New Jersey, it looks like he is heading more in the direction of New Jersey.  However, since he is looking back at Ellis Island it indicates that he has some form of history helping to communicate that his culture may be more than just American. 

"If the image contains signs, we can be sure that in advertising these signs are full, formed with a view to the optimum reading: the advertising image is frank, or at least emphatic."

This holds true to this poster because there is not a lot going on in the poster.  There is only the man looking back at the statue of Liberty.  The most noticeable thing about this poster is either that the is a man or that it is gray.  Speaking about the gray it is a very bland color.  It is used to portray when things are a mix of emotions.  Which could be comment on the show or that it is in its final episodes.  It is an in between color.  It could also comment on the relationship of the man in his location.  He is on the Hudson facing New Jersey, but closer to New York.  It is emphatic because there is no clear emotion or image it is a mix.  

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